AI Insights · Timothy · January 2025
Top 5 Beauty Retail Apps in Argentina: Q4 2024 Performance
Explore the performance trends of the top beauty retail apps in Argentina during Q4 2024, including download and active user metrics from the unified platform.
In the fourth quarter of 2024, the top beauty retail applications in Argentina demonstrated varied performance trends in terms of downloads and active users. This data, sourced from Sensor Tower, offers insights into the digital landscape of beauty retail in the region.
Natura Latam showed a notable fluctuation in weekly downloads, peaking at approximately 43K in early November. However, by the end of December, downloads had decreased to around 6.8K. Active users also experienced a decline from 253.8K at the beginning of the quarter to 193K by the end.
Avon Shop maintained a relatively stable download rate, with a notable spike to 3.7K in early November. Weekly active users mirrored this pattern, peaking at around 31.6K in October before settling at 28.1K in December.
Violetta Cosméticos 2.0 experienced a gradual decline in weekly downloads, starting at 1.3K and ending at approximately 449 by the end of December.
SERLACA downloads remained consistently low, with minor fluctuations, starting at 412 and decreasing to 286 by the end of the quarter.
Sólocejas downloads were also minimal, beginning at 184 and dropping to 133 by the end of December.
For more detailed insights and data, visit Sensor Tower, your source for app performance analytics.
